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梁榮達

姓名: 梁榮達
辦公室電話: (07)806-0505分機21400、36332
傳真: (07)806-0587
學歷: 國立東華大學企業管理博士
類別: 專任師資
職稱: 教授兼系主任
研究專長: 觀光行銷、餐飲行銷、服務管理、e化行銷、行銷研究
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學年度 期刊等級 論文名稱(篇名)
109SSCI,Case studies on co-branding and farm tourism: Best match between farm image and experience activities.
108SSCI,Case studies on co-branding and farm tourism: Best match between farm image and experience activities.
107SSCI,The effects of relative and referent thinking on tourism product design.
106SCI,The Effect of Sales Promotions on Consumers’ Organic Food Response: An application of logistic regression model.
105SSCI, Assessing the effect of organic-food short storytelling on consumer response.
105SCI,The Effect of Sales Promotions on Consumers’ Organic Food Response: An application of logistic regression model.
105SSCI,Considering the role of agritourism co-creation from a service-dominant logic perspective.
105SSCI,Assessing the impact of co-branding of island destination and tourism activities on tourists’ reactions.
105SSCI,Enthusiastically consuming organic food: An analysis of the online organic food purchasing behaviors of consumers with different food-related lifestyles
104其他,體驗行銷組合及衝動購買:以食品生活型態區隔及比較春節產品消費者
104SCI,Predicting Intentions to Purchase Organic Food: The Moderating Effects of Organic Food Prices
104SSCI, The Effects of Product Placement and Television Drama Types on the Consumer Responses of College Students
103其他,說個好故事:運用說故事建立臺灣有機食品的行銷策略
103SSCI, Enthusiastically consuming organic food: An analysis of the online organic food purchasing behaviors of consumers with different food-related lifestyles.
103SSCI,The Influence of Service and Interaction Orientation on Consumer Identification.
103SSCI,Exploring Consumers’ Bidding Result based on Starting price, Number of bidders and Promotion Programs.
103SSCI,The Role of Sunk Costs in Online Consumer Decision-Making.
102SSCI,Assessing the impact of co-branding of island destination and tourism activities on tourists’ reactions
102SSCI,Exploring Consumers’ Bidding Result based on Starting price, Number of bidders and Promotion Programs.
102其他,The Impact of Product Placement Strategy on Placement Communication Effect - The Case of Full-service Restaurant.
102SSCI,The role of sunk costs in online consumer decision-making
101其他,The Influence of Food Expenditure on Tourist Response to Festival Tourism: Expenditure Perspective
101SSCI,The Role of Sunk Costs in Online Consumer Decision-Making.
101其他,The effect of Service Interaction Orientation on Customer Satisfaction and Behavioral Intention: the Moderating Effect of Dining Frequency.
100其他,The effect of Service Interaction Orientation on Customer Satisfaction and Behavioral Intention: the Moderating Effect of Dining Frequency
100SSCI,The Influence of Interactive Orientation and Service Orientation on Consumer Identification
100SSCI,Is That Deal Worth My Money? The Effect of Relative and Referent Thinking on Starting Price under Different Promotion Programs using Hotel Coupons in Online Auctions
100SSCI,Exploring the Online Buying Behavior of Specialty Food Shoppers
99SSCI,Relationship between White-water Rafting Experience Formation and Customer Reaction: Flow Theory Perspective
99其他,Impact of Service Orientation on Frontline Employee Service Performance and Consumer Response
99其他,澎湖地質公園遊客觀光意象與旅遊動機對旅遊滿意度之影響
99其他,The Influence of Food Expenditure on Tourist Response to Festival Tourism: Expenditure Perspective.
98SSCI,Effect of Experiential Value on Customer Satisfaction with Service Encounters in Luxury-Hotel Restaurants
98SCI,Effect of Job Rotatiion and Role Stress among Nurses on Job Satisfaction and Organizational Commitment
98TSSCI,由周邊路徑效果探討特定網路廣告態度形成:人機互動、情緒及一般網路廣告態度
97SSCI,Structural Relationships among Organization Service Orientation, Employee Service Performance, and Consumer Identification
97TSSCI,觀眾個人態度與對球隊、贊助之認知因素對運動贊助效益之影響:運動涉入之干擾效果
97TSSCI,組織服務導向、前因變項與績效表現關係之研究-以國票綜合證券為例
97其他,護理人員的工作滿足對工作輪調與組織承諾的中介效果-以南部醫學中心為例
96TSSCI,產品置入策略與置入溝通效果間關係之研究
95TSSCI,職業棒球觀眾運動涉入、球隊評價及贊助效益之研究
94其他,餐飲服務業服務接觸要素對顧客反應之影響-劇場理論之觀點